The music service said the annual viewership spike illustrated the consumer demand for holiday music videos, and so it was programming such content on the biggest screen. All I Want for Christmas Is You by Mariah Carey, (pictured), saw nearly 18 million cross-platform views in the US and 7 million cross-platform views in the UK in December 2020 alone. In 2020, monthly views in the US and the UK in December grew 40x on average, compared with monthly averages from January through October. Every December, holiday genre views spike on Vevo across all platforms.
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